Founded in 2012 by Charlotte Blakeney, spirited jewellery label By Charlotte has quickly achieved a cult following in fashion and celebrity circles. Designed in the Sydney studio, Charlotte’s brand philosophy is to create each collection with the foundation of being symbolic and meaningful, to resonate with the wearer on a deeply personal level, making By Charlotte the perfect design for those wanting a spirited and distinctive piece to treasure.
By Charlotte has amassed a loyal following amongst press, buyers and a loyal clientele. The brand has built a strong celebrity following with likes of Miranda Kerr, Georgia May Jagger, Rosie Huntington-Whitely, Elle Macpherson and Rose Byrne.
Charlotte brings a unique set of skills to the brand, as a renowned make up artist, Charlotte’s passion is for making women look and feel beautiful. Charlotte’s career as a makeup artist has taken her to all parts of the globe for publications such as Vogue, Harper’s Bazaar, InStyle and Elle. Inspired by tropical island locations, By Charlotte encapsulates the wonderment and raw beauty of island-life. Charlotte's first collection featured the Lotus flower, the symbol of purity and enlightenment. This symbol is now used throughout Charlotte’s collections, the Lotus is now a signature motif of the brand and the original collection has become a cult favourite. Central to the cultures Charlotte admires, the lotus represents the essence of By Charlotte.
In addition to the seasonal collections, By Charlotte creates a luxe collection once a year. These delicate jewels are encrusted with crystals and set in By Charlotte’s signature fine 9kt and 14kt gold. In September 2017, Charlotte launched her first diamond collection, with pieces adorned with ethically sourced diamond clusters.